SERVICES
We build creator campaigns from first thought to final report.
We build creator campaigns from first thought to final report.
We build creator campaigns from first thought to final report.
The Rio House combines strategy, creator relationships, campaign management, and creative direction to help brands earn attention—and turn it into lasting relevance.
The Rio House combines strategy, creator relationships, campaign management, and creative direction to help brands earn attention—and turn it into lasting relevance.
01 / CREATOR STRATEGY
CREATOR STRATEGY
CREATOR STRATEGY
CREATOR STRATEGY
Start with the reason people should care.
Start with the reason people should care.
We shape the campaign around your brand, audience, goals, cultural context, and commercial objectives. The result is a clear creator strategy built to generate more than impressions.
We shape the campaign around your brand, audience, goals, cultural context, and commercial objectives. The result is a clear creator strategy built to generate more than impressions.
Include:
Campaign positioning / Audience and platform strategy / Creator approach / Content and messaging direction / Campaign structure and rollout planning
Campaign positioning / Audience and platform strategy / Creator approach / Content and messaging direction / Campaign structure and rollout planning
02 / CREATOR DISCOVERY
CREATOR DISCOVERY
CREATOR DISCOVERY
CREATOR DISCOVERY
The right creators make the idea feel inevitable.
The right creators make the idea feel inevitable.
We identify and curate creators based on relevance, creative quality, audience alignment, credibility, and genuine brand fit—not simply reach.
We identify and curate creators based on relevance, creative quality, audience alignment, credibility, and genuine brand fit—not simply reach.
Include:
Creator research and sourcing / Audience and content evaluation / Brand-safety review / Shortlist development / Creator outreach and relationship management
Creator research and sourcing / Audience and content evaluation / Brand-safety review / Shortlist development / Creator outreach and relationship management
03 / CAMPAIGN MANAGEMENT
CAMPAIGN MANAGEMENT
CAMPAIGN MANAGEMENT
CAMPAIGN MANAGEMENT
Every moving part, handled.
Every moving part, handled.
From first outreach through final delivery, we manage the details that keep creator campaigns moving clearly, efficiently, and on brand.
From first outreach through final delivery, we manage the details that keep creator campaigns moving clearly, efficiently, and on brand.
Include:
Outreach and negotiations / Contracts and usage rights / Briefing and communication / Timelines and deliverables / Content review and approvals / Creator payments and administration
Outreach and negotiations / Contracts and usage rights / Briefing and communication / Timelines and deliverables / Content review and approvals / Creator payments and administration
04 / CREATIVE DIRECTION
CREATIVE DIRECTION
CREATIVE DIRECTION
CREATIVE DIRECTION
Built for the brand. Natural to the creator.
Built for the brand. Natural to the creator.
We develop creative direction that gives creators a strong idea without removing the personality that made their audience trust them in the first place.
We develop creative direction that gives creators a strong idea without removing the personality that made their audience trust them in the first place.
Include:
Campaign concepts / Creator briefs / Content formats and storylines / Visual and messaging guidance / Feedback and refinement / Content repurposing recommendations
Campaign concepts / Creator briefs / Content formats and storylines / Visual and messaging guidance / Feedback and refinement / Content repurposing recommendations
05 / REPORTING + INSIGHTS
REPORTING + INSIGHTS
REPORTING + INSIGHTS
REPORTING + INSIGHTS
Know what moved—and what to do next.
Know what moved—and what to do next.
We measure campaign performance, identify the strongest signals, and turn the results into clear recommendations for future creator activity.
We measure campaign performance, identify the strongest signals, and turn the results into clear recommendations for future creator activity.
Include:
Campaign reporting / Content and creator performance / Audience response / Key learnings / Optimization recommendations / Long-term partnership opportunities
Campaign reporting / Content and creator performance / Audience response / Key learnings / Optimization recommendations / Long-term partnership opportunities
HOW WE BUILD
From alignment to what happens next.
From alignment to what happens next.
From alignment to what happens next.
01 — ALIGN
We define the goals, audience, opportunity, and measure of success.
We define the goals, audience, opportunity, and measure of success.
02 — SHAPE
We build the strategy, creative direction, creator criteria, and campaign plan.
We build the strategy, creative direction, creator criteria, and campaign plan.
03 — CURATE
We identify, evaluate, and secure the right creators for the work.
We identify, evaluate, and secure the right creators for the work.
04 — LAUNCH
We manage communication, content, approvals, timelines, and delivery.
We manage communication, content, approvals, timelines, and delivery.
05 — LEARN
We report on performance and identify what should happen next.
We report on performance and identify what should happen next.
BUILT TO EARN ATTENTION.